Jordan Marsh Blueberry Muffins
Jordan Marsh Blueberry Muffins are divine cake-like muffins studded with blueberries, in fact there are 2 full cups of blueberries in this muffin recipe that produces one dozen muffins. Jordan Marsh was a chain of nice department stores in New England with a bakery that was famous for its blueberry muffins. In 1996 the last of the Jordan Marsh stores were converted to Macy’s due to bankruptcy. Jordan Marsh sold clothing, footwear, bedding, furniture, jewelry, housewares and beauty products.
A Brief History of Jordan Marsh and Company
In 1861 partners Eben Dyer Jordan and Benjamin L. Marsh began selling directly to the public in a brownstone building in Boston’s downtown shopping district. After the American Civil War, Jordan Marsh expanded, offering an increasing quantity and variety of goods. Eventually the partners established the nation’s first “departmentalized” store.
Jordan Marsh and Company, in addition to establishing the first department store, introduced the concept of “department shopping.” An elegant atmosphere with excellent personal service where “the customer is always right” was combined with a wide variety of merchandise. Shoppers could attend fashion shows, art exhibits, afternoon concerts and visit the bakery famous for its blueberry muffins.
Jordan Marsh and Company was the first to offer credit in the form of charge accounts and to offer money-back guarantees. Technically Jordan Marsh featured electric lights, telephones, elevators and pneumatic tubes that delivered cash and credit information to individual departments.
The Recipe for Jordan Marsh Blueberry Muffins
Jordan Marsh Blueberry Muffins are prepared by first creaming butter with sugar, the same method used for making a cake. These muffins are very cake-like with a fine texture and tender crumb. No doubt these qualities made these muffins famous!
- 1/2 cup butter, softened
- 1 cup sugar
- 2 eggs
- 1 teaspoon vanilla
- 2 cups all-purpose flour
- 1/2 teaspoon salt
- 2 teaspoons baking powder
- 1/2 cup milk
- 2 cups blueberries
- 3 teaspoons sugar
- Preheat oven to 375 degrees F.
- Cream butter and sugar until light. Add the eggs, one at a time, beating well after each addition.
- Add vanilla.
- Sift together flour, salt and baking powder and add to the creamed mixture alternately with the milk.
- Crush 1/2 cup berries with a fork and fold into the batter. Fold in remaining whole berries.
- Line a 12-cup muffin standard muffin tin with cupcake liners and fill with batter.
- Sprinkle 3 teaspoons sugar over the tops of the muffins and bake for 30-35 minutes at 375 degrees F.
- Remove muffins from tin and cool at least 30 minutes.
- Store, uncovered, or the muffins will be too moist the second day, if they last that long!
As I was reading about the history of Jordan Marsh (reference: Wikipedia) I was struck by the similarities of the Jordan Marsh and Company’s history with the history of Selfridge’s in London. I don’t know if you’ve seen the PBS program Mr.Selfridge but it was a period drama about an American who opened the first department store in London. Mr. Selfridge did a lot of the same things that Jordan Marsh and Company did to attract and keep customers with fashion shows, a restaurant, exhibits of various types and concerts. Early on in the series, the beauty products department was moved to the first floor of the store and was one of the first departments the shopper encountered upon entering the store. This practice is still in effect in most department stores today! These were huge changes for the times in which they occurred that we all just take for granted now.
I hope you enjoyed the history of Jordan Marsh and Company who were innovators of their times and I hope you will try their famous Blueberry Muffin recipe!
Remember to Savor the Flavor!
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