Sock-it-to-me! / A Retro Recipe Revisited

While I was going through some of my old recipes this morning, I came across a recipe for “Sock-it-to-me” cake.  Memories flooded back to me of this cake I enjoyed in the late 1960’s and 1970’s.  Other recipes became trendy as this one faded into memory.  The recipe was in my handwriting and I was surprised to see that over the years my handwriting had not changed very much.

The phrase “sock-it-to-me” was introduced in 1966 when Mitch Ryder sang it in his song “Sock It To Me Baby.”  (As a college freshman in 1966 I recall some guys from New Jersey dancing a dance called “The Skate” to this song.) Aretha Franklin added the phrase “sock-it-to-me” to her version of the song “R-E-S-P-E-C-T” although it was not in the original version by Otis Redding.

In Rowan & Martin’s TV Show “Laugh-In” Judy Carne or Goldie Hawn would at some point in the show say “Sock it to me” just before being doused with a bucket of water or some other prank.  “Sock it to me” became a household phrase.

During the September 16, 1968 “Laugh-In” episode, Richard Nixon, running for president, appeared for a few seconds and inquired “sock it to me?”  Nixon was not doused with water.  Nixon’s opponent, Vice President Hubert Humphrey, was invited to make an appearance on “Laugh-In” but declined.  According to George Schlatter, the show’s creator, Humphrey later said that not doing the show may have cost him the election.

Nixon said for the rest of his life that appearing on “Laugh-In” was what got him elected.  He obviously had learned the power of television after his disastrous debate with JFK on live TV a few years earlier.  Unfortunately for Nixon, being on “Laugh-In” might have helped him get elected but it couldn’t keep him in office.  Many of us remember watching the Watergate hearings which seemed to go on for a very long time.  In the end, we saw Nixon on live TV once more as he boarded a helicopter after his resignation as President to fly off into the sunset.

” Sock it to me, baby” could have a different obvious meaning if an Austin Powers lounge lizard kind of guy was speaking it to a woman.  To me, “sock it to me” basically meant in today’s slang “hit me with your best shot” or “bring it on.” Or I could  have been just young & naïve………………

Here’s the recipe for Sock-It-To-Me Cake:


  1. 1 box of Duncan Hines Butter Recipe Golden Cake Mix (I used yellow)
  2. 1 cup sour cream
  3. 1/2 cup Crisco oil (newer versions of this recipe use only 1/3 cup oil)
  4. 1/4 cup sugar
  5. 1/4 cup water
  6. 4 eggs

Filling Ingredients: 1 cup chopped pecans, 2 Tbsp. brown sugar, and 2 tsp. cinnamon.

                             Filling Ingredients

Instructions:  Preheat oven to 375° F.  In mixer bowl blend cake mix, sour cream, oil, sugar, water and eggs.  Beat at medium speed for 2 minutes.

                          Mixing Ingredients

Pour 2/3 of the batter in a greased and floured 10″ tube pan or Bundt pan.


Combine filling ingredients and sprinkle over the batter already in the pan.

Spread remaining batter evenly over filling mixture.


Bake at 375º F. for 45-55 minutes, until cake springs back when touched lightly. (Check after 40 minutes, as mine was done at that point.)  Cool with pan right side up for about 25 minutes. Remove from pan.


Glaze:  1 cup confectioner’s (powdered) sugar & 2 Tbsp. milk.  Combine these ingredients and drizzle over cooled cake.  (My glaze was a bit runny since I decided to add vanilla extract to the glaze.)

From the photos it looks like my Bundt pan is from the 60’s also!

Cut a slice, have a bite and you may remember this cake too.


Remember to Savor the Flavor!




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